DOUNIAMAG-US-LIFESTYLE-FOOD

Packages of "Impossible Foods" burgers and Beyond Meat made from plant-based substitutes for meat products sit on a shelf for sale on November 15, 2019 in New York City. Vegetarian alternatives to burgers and sausages, revived by start-ups like Beyond Meat and Impossible Burger, are enjoying a certain enthusiasm that meat giants also want to enjoy. Since this summer, the world leader in the JBS sector has been marketing a soy burger in Brazil that includes beetroot, garlic and onions, with a look similar to a rare minced steak. In the US, the largest meat producer Tyson Foods launched a new line of products in June based on plants or mixing meat and vegetables. Its competitors Hormel Foods, Perdue Farms or Smithfield, have similar initiatives. (Photo by Angela Weiss / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)