Film "House of Wax" premieres in Los Angeles, California, in 1953

Title card: "Round-the-Clock Premiere: Coast Hails 'House of Wax'" superimposed over sign announcing the "Spook Premiere" at midnight; the film will run once every two hours for 24 hours as part of its premiere / night: WS EXT Paramount Theatre with marquee advertising premiere; crowd lines street, cars stand in foreground / CU "House of Wax" on marquee / John Locke, tallest man in film, stands near theater entrance with regular-height people, some of whom look up at him / actor Bela Lugosi, in white tie and his Dracula costume, walks to entrance of theater with Steve Calvert, wearing a gorilla suit, on a chain as spectators look on; gorilla pulls chain, drags Lugosi into theater / morning: group of women stand under sign "House of Wax Breakfast Premiere 6 A.M.", then enter theater / attendees at the breakfast premiere drink cups of coffee, given to them by mostly-off-camera man / day: WS banner under marquee "Milkman's Matinee Premiere" / tilt down milkmen in white uniforms file into theater / night: marquee and theater entrance, with crowd / Warner Bros. executive Jack L. Warner shakes hands with his son-in-law William T. Orr, Warner Bros TV executive / event emcee near microphone labeled KFWB talks to actor Ronald Reagan and his wife, actress Nancy Davis / actors David Brian and Keefe Brasselle, wearing suits, stand and smile at theater entrance / side view actress Shelley Winters chats with producer Paul Gregory and actor Danny Thomas / 2-shot actress Ann Blyth with her fiancee, Dr. James McNulty / actor Dean Jagger, with wife Gloria Ling, stands with actor Pat O'Brien and wife Eloise Taylor / WS marquee of theater with crowd at entrance