Google Rises After Creating Holding Company Called Alphabet

Campbell Soup Co. letters spell out the word "Google" on a spoon in this arranged photograph taken in New York U.S., on Wednesday, Aug. 12, 2015. Google Inc. rose as much as 6.5 percent after reorganizing into a holding company called Alphabet Inc., breaking out its main Web operations from ambitious new endeavors such as research lab Google X and Calico, which seeks to extend human lives. The structure, announced Monday, will give greater clarity into how Google invests in various ventures, including driverless cars, high-speed Internet service and health-related technologies. Photographer: Chris Goodney/Bloomberg via Getty Images
Campbell Soup Co. letters spell out the word "Google" on a spoon in this arranged photograph taken in New York U.S., on Wednesday, Aug. 12, 2015. Google Inc. rose as much as 6.5 percent after reorganizing into a holding company called Alphabet Inc., breaking out its main Web operations from ambitious new endeavors such as research lab Google X and Calico, which seeks to extend human lives. The structure, announced Monday, will give greater clarity into how Google invests in various ventures, including driverless cars, high-speed Internet service and health-related technologies. Photographer: Chris Goodney/Bloomberg via Getty Images
Google Rises After Creating Holding Company Called Alphabet
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Bloomberg
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12 augustus 2015
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GOOGLE ALPHABET
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